A THRONG OF THRIVING FRANCHISEES JOIN MOTTO MOTTO’S RANKS OF SUCCESS
Bearing a name that literally means ‘more, more’, the Motto Motto restaurant franchise is proudly adding more (and more) franchisees to our network.
The news comes as no surprise, given that Motto is the younger, more uninhibited and carefree sister of Sono – one of Australia’s most-awarded and respected Japanese restaurants. With such esteemed genetics, in addition to our refreshingly casual and contemporary approach, it’s no wonder that new franchisees are jumping at the opportunity to join Motto.
There are many benefits to franchising, and when you become a franchisee with a trusted brand you’ll have every opportunity to ensure your business thrives. So let’s talk about why many aspiring business owners choose to franchise, how Motto can support you and introduce our newest franchisees.
Why become a franchisee?
There are many reasons why potential proprietors choose to take the franchising route. While of course there can be risks involved – the transmission of negative brand reputation issues, less control over certain business decisions and the possibility of poor training or support – choosing a trusted company to franchise with can transform these risks into advantages.
There are heaps of benefits to franchising, including:
Business support and assistance from the franchisor
Training for the franchisee and staff
Knowledge and experience shared
Brand recognition and awareness
Pre-existing customer loyalty
Potential to take on a turnkey business
Possibility of being supplied with equipment, products and supplies, marketing and advertising strategies, branding, etc.
Greater buying power
Less business risk thanks to proven business model
Authority and flexibility as an owner-operator
Ongoing support into the future
Potential to become a multi-unit franchisee within the company
Why become a franchisee with Motto Motto?
In addition to the general benefits of becoming a franchisee listed above, joining a reputed company like Motto Motto carries with it additional advantages.
First, we are deeply committed to our core value of ‘more’ – more quality, more care, more craft, more delicious and the list goes on. So it’s only natural that our focus on being more innovative and unique also extends to our franchising operations.
For example, Motto’s multi-million-dollar central production kitchen reduces the need for skilled labour in all of our restaurants. This not only alleviates the need for our franchisees to source skilled labour and ensures ease of operations and training, but also secures product consistency and increases barriers for competition.
We also offer a unique ‘franchise buyback guarantee’ for all of our greenfield opportunities to reduce our franchisees’ risk and increase their potential return on investment. In addition, we provide a turnkey establishment cost for our restaurants, meaning no nasty cost overruns or variations during start-up.
Motto Motto also has experienced executives across marketing, franchising, supply chain, operations, finance and menu innovation. And we provide franchisees with a custom-built state of the art Business Intelligence System and inventory system that shares day-to-day and hour-to-hour insight into the main revenue and cost drivers to help protect every restaurant’s profit.
First franchisees for NSW
Trang Tran and Ajay Shrkar are Motto Motto’s first franchisees in the state, as they take on the Castle Towers restaurant. These experienced operators possess a food background and an appreciation for premium dining, and are excited to become early franchise partners with Motto Motto.
More franchisees for Queensland
New franchisees Jeff Wang and Rick Wang have taken on the Indooroopilly location. They are the third franchisees to join Motto and Indooroopilly is the fifth restaurant to be franchised.
These franchisees are already seeing booming success and a thriving business. And we’d love you to join the team as well!
Are you interested in becoming a Motto Motto success story? If you’d like to learn more about the benefits of franchising with us, get in touch to discuss the opportunities available to you.